It's not IF you're creative - it's HOW you're creative.
When people are asked to describe a creative person, they usually come up with terms such as artistic, imaginative, or entrepreneurial. But the fact is everyone is creative. Just as there are multiple styles of intelligence, there are multiple styles of creativity that produce different yet equally valuable results.
And when organisations integrate creativity into their DNA, they can achieve significant benefits, including better team performance, increased flexibility, greater retention rates, creative problem-solving – and a competitive advantage in the marketplace.
The Breakthrough Creativity Profile Second Edition is an excellent tool for uncovering and developing creative talents in the workplace.